The video genre is so broad that all sorts of people use it in many different ways. I don't think it has any real conventions, since I have seen videos serve similar purposes to mine and have nothing in common with each other.
Regarding the persuasive letter and petition side of my project, just about anyone trying to persuade an audience or make an appeal to authority can use these methods. Persuasive letters have a defined basic structure that most people follow. I feel this outline from http://www.andrewseaton.com.au/gpersuad.htm does a good job of detailing this structure.
1. Initial details, including senders address, date, recipient's name and address, and greeting.
2. The writer's basic position or point of view is clearly stated.
3. Arguments for the point of view are presented in logical order, along with evidence, reasons and/or examples. Older students might also make some acknowledgment of the main arguments against their point of view, and answer them.
4. Summing up of argument, and restating of the point of view taken.
5. Formal sign-off.
The persuasive letter also uses a formal tone and is written primarily in present tense.
source: http://www.andrewseaton.com.au/gpersuad.htm
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